For employers · 2 min read
Machinists, HVAC technicians, electricians and other skilled tradespeople are in demand, and they can usually choose where they work. A vague job post gets passed over. A clear one gets applications.
Lead with the essentials
Put the information candidates check first at the top of the post. If they have to search for it, many will move on.
- Pay range and how pay is calculated
- Shift, schedule and overtime expectations
- Location, travel and whether a company vehicle is provided
- Benefits, including tools, training and certifications you pay for
Be specific about the work
Name the equipment, systems and materials the person will work with. "Maintain commercial rooftop units" or "set up and run CNC lathes" tells a candidate far more than "perform maintenance duties".
List the licenses and certifications that are required, and separate them from the ones that are nice to have. Long lists of requirements discourage qualified people from applying.
Show what makes the job worth taking
Tradespeople want to know about the crew, the condition of the equipment, safety culture and the path to a lead or supervisor role. A sentence or two on each is enough.
Make it easy to apply
Many tradespeople apply from a phone at the end of a shift. Keep the application short, accept a simple resume or work history, and respond quickly. A recruiter who knows the trade can also reach skilled people who are working and not looking at job boards.
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